When it's the Low Season and bookings drop, do you feel discouraged? Of course, it's hard to say we don't feel discouraged, but there's always a way out. We want to share how to create content during the Low Season to attract customers and make them want to stay with us. Let's take a look…
Targeting Other Customer Groups: This might sound confusing at first. Usually, about 70% of the guests are tourists, with the rest being people on business trips in the area. During the Low Season, when attracting tourists is challenging, you can focus on working professionals who can work from anywhere. The trend of working has changed, and some places still allow Work From Home, especially for digital nomads in tech and programming fields, who often have policies allowing them to work from anywhere. Remember during the late COVID period when many hotels offered deals to this group and it worked because it changed their work environment? We should also offer discounts, room upgrades, or special experiences to attract these customers. Creating content marketing and promotions aimed at this group, using text, images, and videos, can help increase bookings.
Promotions on Price and Experience: Like the first point, offering promotions during the Low Season, such as discounts and added experiences like "Stay 3 nights, pay for 2," or room upgrades and free vouchers for customers, can be very attractive. Combining this with content creation and online media posting on social platforms like Facebook, Instagram, or TikTok, along with online advertising through ads or promotions by travel influencers and creators, can significantly expand your reach.
Online Marketing Activities: This differs from the previous point as promotions are crucial for bookings, but upgrading the experience to enhance guest satisfaction is equally important. Creating online promotional campaigns like offering free night stays, spa passes, or 30% discounts through shared posts can be very effective. CRM activities like offering vouchers for restaurant meals in exchange for reviews can also create awareness and excitement, encouraging repeat bookings.
Consistent Online Content Creation: Consistency in content creation is crucial. Regularly promoting your hotel on social media is important. When you hit a creative block, look at review pages or inspiring hotels and resorts for ideas. Alternatively, hiring experts in online content marketing for hotels on social media and websites can be a good option.
Influencers as Key Helpers: Many businesses, regardless of the product, use influencers or creators to promote their products. This might require some investment, but it's worth it. If your budget is limited, consider using influencers or reviewers with smaller followings (10,000 followers or more) or inviting amateur reviewers for free stays to review facilities and activities. This can be very effective.
Promoting content on your page should be complemented by other channels to boost awareness of your hotel.
The five suggestions above are key factors that can make your promotional content during the Low Season valuable and appealing to viewers. If you need professionals with experience, tools, and knowledge in content creation, "PlaceSpace" is ready to provide ideas and content across all online and offline channels.
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